Woman in Black Target Audience

Woman In Black

the woman in black was more popular with the male gender as 60% of males watched it compared to 40% this could be because the main protagonist Daniel Radcliffe  is male therefore meaning they relate more,there was two most popular categories.

According to the research above, age range of people that watch horror films is 15-24 and 25-34 therefore we need to appeal to this age group by including content they like and makes them scared such as kidnap of a school girl as it is something that could happen to anyone. 

The highest percentage of people who watched this film was the DE class which are the unemployed and the AB class which is the upper class. Therefore, we will need to consider using a recognisable suburban setting to appeal to both demographics. 

More men watch horror films than women according to the research above; therefore, we may include some attractive female characters to attract the men's attention according to the 'Male Gaze Theory.' Also, we will include stereotypical male characters to appeal to the female audience.